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THE FITNESS
PROGRAM FOR
PEOPLE WHO'VE
FAILED AT EVERY
OTHER ONE.

I've done the trial and error so you don't have to. Real talk, real results, and I promise I won't make fitness your whole identity.

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5+
Years Training
5K
TikTok Community
5
Founding Spots
1st
Phorm Sponsored
Jay before
Before
JAY, THEN.
Jay after
After
JAY, NOW.
🏆
1st Phorm Sponsored AthleteTrusted by one of the top supplement brands
The transformation
Then
Out of shape, no system, starting and stopping
Now
5+ years in, 1st Phorm athlete, coaching others
About Jay

I'M NOT YOUR TYPICAL COACH.

I'm Jay Place and yeah, I'll probably tell you an embarrassing story about myself while helping you hit your goals. That's just how I operate.

I've spent 5+ years deep in the gym world, obsessing over what actually works: training, diet, and the lifestyle that makes it all sustainable. I'm not here to sell you a dream. I'm here to help you build something real.

The Place Program exists because fitness shouldn't feel like punishment or a personality overhaul. It should feel like you, just better.

🏋️ 5+ Years Training 🥗 Nutrition & Diet 💊 1st Phorm Athlete 📱 Online Coaching 🎯 Body Recomposition

Follow along on TikTok for real, unfiltered fitness content →

@jayplace16
Who This Is For

FOR PEOPLE WHO KEEP STARTING OVER.

Most programs give you a plan. The Place Program gives you a complete system built around your actual life. That's what's been missing.

You've tried before and it didn't stickNot because you lack motivation. Because nothing was ever built as a complete system around your real life.
You're tired of programs that take over your lifeYou don't want fitness to become your whole personality. You just want to look and feel better without giving everything up.
You need someone in your cornerSelf-accountability hasn't worked. You need a system that keeps you consistent even when motivation disappears.
You want results that actually lastNot just to lose weight for summer. To build something you actually keep, a body and a lifestyle you're proud of long term.
How It Works

YOUR FIRST 7 DAYS.

Most coaches ghost you after you pay. Here's exactly what happens when you join.

01
Within 2 hours of joining
A personal video from Jay referencing something specific from your application. Not a template. Not an auto-reply. You'll know immediately this is different.
02
Day 1, your custom plan
Your fully custom training plan and flexible nutrition framework delivered. Built around your schedule, your goals, your life. Plus a Gym Survival Guide so day one doesn't feel scary.
03
Days 2 to 6, daily check-ins
Jay checks in personally every day of your first week. Not automated. Not a chatbot. A real text making sure you feel supported and not alone in this.
07
Day 7, your first win
A personal video celebrating your first week. Week 1 is specifically designed to give you a real win before doubt has a chance to set in. This is where most programs lose people. Not here.
What I Offer

PICK YOUR PATH.

Founding member spots: 5 remaining
Founding pricing locks in forever. Goes to standard pricing when these fill

THE PLACE PROGRAM

Custom training, flexible nutrition, weekly check-ins, and me in your corner the whole time. I've done this myself : just follow it and the results will come. Built around your life, not the other way around.

  • ✓Your Custom 10-Week Blueprint : built for your schedule, goals, and life ($999 value)
  • ✓The Flexible Fuel Framework : no food is off limits ($397 value)
  • ✓The Never Fall Off Accountability System : weekly check-ins + direct messaging ($997 value)
  • ✓The Fast Win Protocol : engineered first-7-days experience ($297 value)
  • ✓1st Phorm Performance Stack Guide : personalized supplement recommendations ($197 value)
  • ✓The Day One Domination System : gym survival guide + day one support ($97 value)

Total value: $2,984 : your investment: $397/mo

$397 / month
Founding rate, locked forever. Goes to $500/mo when founding spots fill.
Claim My Spot →
🛡️ The This Time Is Different Guarantee : do the work for 10 weeks, no results, full refund

1-ON-1 VIP COACHING

You get me, directly. Everything in The Place Program plus weekly Zoom calls, daily priority messaging, and real-time adjustments. No guesswork, no figuring it out alone.

  • ✓Everything in The Place Program
  • ✓Weekly 45-min 1-on-1 Zoom calls with Jay
  • ✓Daily priority messaging Monday to Friday
  • ✓Real-time plan adjustments
$797 / month
Founding rate. Goes to $1,000/mo when founding spots fill.
Apply for VIP →
🛡️ The Full Commitment Guarantee : Jay coaches you free until you get results

THE BLUEPRINT

The exact training and nutrition framework Jay built and used himself. No coaching layer. Self-guided with lifetime access. If you're self-motivated and just need the right system, this is it.

  • ✓Complete 12-week training program
  • ✓Full flexible nutrition framework
  • ✓1st Phorm supplement guide
  • ✓Lifetime access and all future updates
$197
Get The Blueprint →
🛡️ 30-day no questions asked refund
Risk Free

I PUT MY MONEY WHERE MY MOUTH IS.

Every level has a guarantee. Because if you do the work and don't get results, you shouldn't pay.

The Blueprint ($197)
The 30-Day No Questions Asked Guarantee
Try The Blueprint for 30 days. If you follow the system and aren't satisfied for any reason, I'll refund every dollar. No questions, no hoops, no hard feelings.
The Place Program ($397/mo)
The This Time Is Different Guarantee
Show up to every weekly check-in. Follow the training. Log your nutrition. Do those three things for 10 weeks and if you don't see real, measurable results, you get every dollar back. No questions asked. I built this guarantee because I know you've started before. This time the system is different, and I'm betting my own money on it.
Place VIP ($797/mo)
The Full Commitment Guarantee
Show up to every call. Do the work for 8 weeks. If you do all of that and don't see measurable results, I don't stop coaching you. I keep working with you, free of charge, until you do. No exit, no expiration. Full commitment from both of us.
Real Results

PEOPLE WHO TRUSTED THE SYSTEM.

Chase before
Before
202 lbs
Chase after
After
175 lbs
Client Testimonial

"I honestly didn't think it would be this easy. I kept waiting for it to feel like a diet or a punishment and it never did. Jay built everything around my actual life and somehow I still lost 27 pounds. He genuinely cares more about your results than you do at first. That's what makes it different."

Chase  ·  Lost 27 lbs  ·  The Place Program
27
Lbs Lost
Ashton before
Before
190 lbs
Ashton after
After
170 lbs
Client Testimonial

"This program gave me my purpose in the gym back. I'd been lifting for years but always felt like I was doing everything wrong. Jay actually listened, figured out what my body needed, and built around that. He did more than solve my problem. He changed the way I think about fitness."

Ashton  ·  Lost 20 lbs  ·  The Place Program
20
Lbs Lost
Jennifer before
Before
210 lbs
Jennifer after
After
149 lbs
Client Testimonial

"I'd convinced myself that losing weight just got harder after 40 and that was just the way it was. Jay proved me wrong. He built something I could actually stick to around my real life, no crazy restrictions, no burnout. I've lost over 60 pounds and honestly I feel better than I did in my 30s."

Jennifer  ·  Lost 60+ lbs  ·  The Place Program
60+
Lbs Lost
Let's Work Together

APPLY TO THE PROGRAM.

Jay reads every application personally and will reach out within 48 hours. No pressure, just a real conversation about where you're at and whether this is the right fit.

01 · You
02 · Goals
03 · Lifestyle
04 · Commitment
✓

YOU'RE IN THE QUEUE.

Jay reads every application personally and will reach out within 48 hours. Keep an eye on your inbox : and follow @jayplace16 on TikTok in the meantime.

Supplements

THE ONLY BRAND I ACTUALLY USE.

I've been a sponsored 1st Phorm athlete for a reason. Out of everything I've tried, their products are the ones that actually show up in my results. No filler, no hype. Just stuff that works.

Every client in The Place Program gets personalized supplement recommendations based on their goals. These are the products I point them to every time.

Shop 1st Phorm →
🏆
Sponsored Athlete1st Phorm chose to partner with me because I use and believe in the products. That's not something they do casually.
🔬
No proprietary blendsEvery product shows you exactly what's in it and at what dose. No hiding behind "blend" labels.
📦
Free shipping on orders over $75Plus a satisfaction guarantee on every product. If it doesn't work for you, they make it right.
💬
Questions? Just askEvery Place Program client gets a personalized supplement guide at onboarding. Jay tells you exactly what to take and when.
The Essentials

The four products every Place Program client starts with.

🥛
Protein Powder
The foundation. High-quality whey protein to hit your daily targets without the extra calories. Mixes clean, tastes good, no bloat.
Shop Now →
🌱
Vegan Protein
Same quality, plant-based. For clients who don't do dairy, this is the one that actually tastes like something you'd want to drink.
Shop Now →
⚡
Pre-Workout
Clean energy and focus without crashing halfway through your session. The one I use personally before every training day.
Shop Now →
💪
Creatine
The most researched supplement in existence. Strength, performance, recovery. If you're only adding one thing, make it this.
Shop Now →

Affiliate disclosure: Links above are affiliate links. If you purchase through them, I earn a small commission at no extra cost to you. I only recommend products I personally use and stand behind.